How do you motivate four-year-olds to keep their minds on the game?....I wondered: What does the coach say before the game? Will she say "Win one for the Gipper?" or get technical and say "Remember play 17! Trevor go left, Andrea go right, pass to Sarah and she shoots!"? Not a chance, What she did, and what all soccer coaches of very young players say is: "Look at me, now WHICH WAY ARE WE GOING???" And most (sometimes all) of the children think and point to the goal and say "THAT WAY!!!" And then the parents line up along the side of the field and remind the kids which way to kick the ball. Why? Because kids get easily distracted..... The point of the story is that we, in our organizations, often also get distracted from the goal, from our mission, ....we need to ....constantly be reminding each other that the mission is the point. (p. 38)Brinckerhoff, P.C. (2000). Mission-based management, leading your not-for-profit in the 21st century.
2nd ed. John Wiley & Sons, Inc. New York, NY
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